Thursday, 16 August 2018
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10 Ways to Differentiate Your Brand Through a Better Customer Experience

Added: 15.08.2018 12:05 | 0 views | 0 comments

Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, tuitive experience for their users. A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders [...]

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3 Tips to Build Brand Trust with UGC-Focused Content Marketing

Added: 15.08.2018 10:05 | 2 views | 0 comments

Trust has always been an essential building block of customer loyalty and consistent conversions. But sadly, consumer trust as a whole is quickly dwindling. According to Edelman’s Trust Barometer report, trust in businesses has declined and customers are more skeptical than ever of advertising and messages that come straight from a company. However, in this time [...]

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7 Ways to Reboot Your Brand’s Content Marketing Strategy

Added: 02.08.2018 10:05 | 22 views | 0 comments

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s [...]

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CMO Insights: Putting People Before Data

Added: 01.08.2018 12:05 | 16 views | 0 comments

It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey? Do you feel like the brand resonates at each [...]

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The big business of Frankenfoods

Added: 31.07.2018 6:50 | 6 views | 0 comments

When brands like Dunkin' Donuts and Taco Bell want to boost publicity and sales, they sometimes debut crazy culinary concoctions, like nacho or donut fries.

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Duck boat victims: Nine family members die

Added: 21.07.2018 4:29 | 8 views | 0 comments

The sinking of a duck boat near Branson, Missouri, took the lives of 17 people, including nine members of one family. The amphibious vehicle went down in about 40 feet of water Thursday during rough weather at Table Rock Lake.

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How to Build a Killer Content Marketing Team

Added: 17.07.2018 12:05 | 17 views | 0 comments

Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius. Nope. It’s not a brilliant content creator or a flash of wisdom few of us can ever hope to attain. It’s [...]

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How to Gain Buy-In for Content Marketing

Added: 10.07.2018 12:05 | 19 views | 0 comments

You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. So do the 91 percent of B2B marketers who are using content marketing today. But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets have been [...]

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Should CPG Brands Care About User Experience?

Added: 02.07.2018 10:05 | 14 views | 0 comments

By Brittany Hodak The consumer product goods (CPG) category seems virtually set up for success. Its products — ranging from soda to laundry detergent to deodorant — are available everywhere, regularly consumed, and regularly needed. Once a consumer runs out of deodorant or detergent, she’s at the store to buy more; it’s a necessity, not [...]

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How The Trade Desk Uses AI to Find 'Perfect' Impressions for AdvertisersHow The Trade Desk Uses AI to Find 'Perfect' Impressions for Advertisers

Added: 28.06.2018 14:50 | 7 views | 0 comments

Data-driven insights and new-gen features ostensibly can deliver better planning, smarter buying and stronger performance for brands and agencies.

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From: www.eweek.com

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