Wednesday, 15 August 2018
Weekend Reading: “The Creative Curve” by Allen Gannett

Added: 08.06.2018 12:05 | 74 views | 0 comments

For the 178th episode of The Marketing Book Podcast, I interviewed Allen Gannett, author of The Creative Curve: How to Develop the Right Idea, at the Right Time. In this book, Allen Gannett heroically punctures the myth of creativity. The myth is that creativity is the province of genius - of those favored, brilliant individuals [...]

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